Archive for the ‘Uncategorized’ Category

Teaching Myself Internet Marketing- YUK!- Its a ZOO Out There!

Wednesday, April 8th, 2009

So I decided not long ago I was going to teach myself how to create info products and then market them on the web. This isn’t just an arbitrary decision. I actually got to that point through a long search of trying to find the best venue for getting myself into some channel of communications that would allow me to use my own experiences and communication skills to help others. I considered making a show around helping people find meaning and purpose for their life: I met the cable company, I met with a radio company. The economics just didn’t work initially. I’d spend more time trying to get advertising dollars than I would actually creating and running the show.
That led me to a conversation with a friend who sent me a link to a video that ultimately led me to doing a bunch of research on information products. Courses and such. Now I’ve long since been a consumer of information products of different kinds. Heck, I used them exclusively in teaching myself how to become  a real estate investor. What I started to see was that info products was probably going to be the best way for me to create a way of helping people to identify  purpose for their life and arm them with the courage to pursue that purpose. (which is my own purpose, helping others to find and pursue theirs).

So I quickly learned that there are 2 aspects to this info marketing biz. First, there is the making of the stuff. That can be ebooks, audios, videos, etc. They can be made fully accessible as downloads from your site, or they can be delivered via B.O.S. (box of stuff) with some of the materials available for immediate download upon ordering, or any variation you can think of.

Second, there is the marketing and selling of said materials. This is where we get into the need to understand internet marketing, a very ambiguous term. Try telling someone who asks you what you do that your into “internet marketing” and see what their face does. “huh?” Exactly. And the truth is, its as ambiguous for those of us for who have started learning about it as it is for those who are fresh off the street hearing it for the first time. Internet marketing is big. There’s a lot to it I’m finding. And with that, there are thousands of different guys and gals out there claiming to have something that will teach you what you need to know, but unfortunately, that’s not the case. One guy teaches on one thing (Frank Kern’’s Mass Control for example), but if you don’t already have a list and products, then his stuff is basically worthless (though he charges over $2,000 for it!).

So then there is the matter of trying to get a “list” together of folks who are of like mind. This requires creating a site, then finding a form that allows people to join your list, then an auto responder thingy that handles communications with the list. Some hosting companies don’t support some of the plugin stuff you might need for creating your site. For example, I just changed this site over to hostgator.com’s hosting service last night from godaddy.com. Why? Because I got on the “list” of a “guru” named Jeff Johnson. Guy has a free SEO (search engine optimized) Blog Plugin that I’ve been wanting for this blog. I couldnt use his last such thingy because I had trouble installing it with my hosting company. This new plugin was supposed to get around all that. I was up till 3 am last night discovering that was not the case.  So, there on the “install” page for his newly released plugin it states that if you have this particular issue with installing the plugin due to lack of a thing called IonCube Loader, you will need to amend the php.ini file (what am I, a programmer? where the hell do you even find such a thing? clueless). Otherwise, you will need to change hosts. He recommended gatorhost.com.  I, being over godaddy anyway, went aheand and switched over my hosting. At 3am the trigger was pulled. I went to bed looking forward to getting up this morning and installing anxiously awaited SEO plugin. Guess what? Same error. SAME F-ing ERROR!!@

So, this is where I reach into my bag of Eckhardt Tolle/Wayne Dyer type internal peace finding stuff and just smile, say “Yes” to what is, not fight it, and just understand this is part of the process of teaching myself a new trade.

So, I wish I were concluding this post perhaps with an offer to join my “list”, but alas, I have no “opt-in form” on here with which you might use to join. Haven’t figured out how to do that yet. I’ve also got a video up on google video that I’d like to set just above this phantom opt in form, but God forbid I try to get fancy. LOL. Ah well. Today, I settle back into finishing up an old Dan Kennedy course I bought off ebay that didn’t even come with the manual…  “YES” I say.  I accept everything that shows up. LOL. Wayne Dyer would be proud..

Talk again soon. Be well,
Chris

Should I Move to Cali To Pursue My Current Purpose?

Tuesday, April 7th, 2009

Just got through reading Victor Frankl’s “Man’s Search For Meaning”. Fascninating book written after his personal experience of three years in the Concentration Camps. A great book to check out if you are trying to find some perspective on your life.

I myself, am doing just that right now. I am trying to figure out whether or not I should leave where I am here in Florida and got to California, San Diego or more likely, LA.

With my real estate business all but over with here, and my strong desire to move into the direction of writing/speaking/communicating via internet with others about helping them find and pursue their purpose I am struggling to find a reason for staying here, other than its comfortable.

I am also in my early 30’s now, and in the small city I am in there are not many people my age. Its a college town and everyone leaves after graduating. So I kind of have a lack of social life that has been a problem for me lately. Its let to my being tempted to go out and party with the younger kids, just to have something social to do. (After all, I can only sit at the coffee shops and bookstores so long before I desire a different kind of social interaction, ya know?). And for me to go out and party is not good. It is my desire to not drink, as my body does not respond well to it. I didnt do it for 9 of the past 10 years, but after a 6 year sober spell I relapsed and have been fighting to get back permanently on the wagon since. Mostly due to boredom and lack of social life. So, this is another reason I’m strongly considering leaving. In LA (lived there once before for a year) there are tons of young people like myself, who dont party all the time, and who are also pursuing their dreams of different kinds.

Anyway, I am reading and writing and meditating and praying right now as I look for the right path to emerge in my own life. I desire to get to work on creating some meaningful communications that inspire and help others to find and pursue their own “meaning”. Let me know if you’ve got anything to share on the topic. Love to hear from ya.

Be Well,

Chris

Synopsis of My Recent Purpose Finding Journey

Monday, March 30th, 2009

I’m at an interesting place right now in my life. A few years ago I turned down a job at a big ad agency to start my own real estate biz. The gamble paid off…initially. I quickly taught myself how to buy and sell and rent houses using a variety of techniques. I’d kind of been studying the subject on and off over the course of 5 years or so, getting really serious about it while in my last semester of college (at the age of 30) (another story).

I’d had enough taste of the working world to know that I was no good at it. And not because I didn’t have any talent. But like many of you who may be reading this, I just wasn’t cut out for the cookie cutter 9-5 jobby job. I was too opinionated. My sleep schedule wasn’t conducive to it (my most productive hours are between 8pm and 2am) (Its 11:08pm at this very moment).

Not to mention the people. I sucked at being stuck in close proximity to people all day. As a result, they thought I was a real asshole. Hell, I was an asshole. I didn’t like being there. Loved the work at some points, but hated the JOB.

So, headed out of school, about to graduate from a highly rated Advertising program to which I enrolled AFTER already having been in the ad biz (without a degree) just to give myself some added credibility, I was offered the dream job. The Zimmerman Agency, a big firm down in these parts, was courting me.

Oh the prestige. Ah the feeling of pure ecstacy that would course through my veins to be able to tell my pompous program director at school that I’d been offered this job at the most sought after agency in the land. Well, I did throw it my pompous program director’s face (subversively of course), but while telling him that I’d decided to TURN IT DOWN.

Yes, I turned it down because I knew I was not going to do well there. I knew I’d love the work and hate the job. Heck, I’d already heard a few horror stories about working there. And those same stories would come out of just about any agency. Agency work is a tough life. Yea, its cool to be able to respond when asked what I do to say “I work in advertising” but those moments of manufactured self worth aren’t enough to overcome the soul sucking hell that I know that life would be…for me. Not saying theres anything wrong with agency work if its that your thing, it just wasn’t for me. Not corporate type job would be.

I was 30, but I’d already had enough work life experience to know that I wasn’t cut out for anything other than entrepreneurship. I knew I had to try and make a go of it on my own. That’s why during my last semester of college I transferred my internship from Comcast Advertising Department over to my friends real estate company so I could come and go as I pleased and get him to sign off on everything.

I used the extra time to study creative real estate investing. I scoured the internet for good information on the topic. I’d found one “guru” several years back, and I bought his updated course and found one or two others. I studied the materials voraciously night and day. I got on newsgroups and asked questions. I emailed other news groupies directly who’d posted good answers to other people’s questions. I spent some savings and went and attended a “bootcamp”. I met some other aspiring investors and some that were already making a living at it. Soon, I had the courage to step out and start putting what I’d learned to work. I did my first little mailer campaign to a neighborhood I liked where I found some fixer uppers. I had a guy I’d found who’d partner with me on the right deals. I had some other quick flip strategies in my hip pocket (wholesaling) to call upon as well.

Soon, my fervor paid off. I hit paydirt. I found a few deals in quick succession. One was a 17 unit townhouse deal that I got a partner to front the money for. The other two deals I flipped (wholesaled) to another investor for a quick $17k. I was off and running.

I used that money to ramp up my marketing efforts. I found another partner who was willing to put up some money with me and man the efforts needed to rehab any fixer upper type deals. During this time I created “Second Chance Real Estate, LLC”. Got a website up and running. Got a logo and cards made. My friend who’d let me do the internship at his place was letting my run my little operation out of a cubby at his management company. I got free access to the internet and the copy/fax. I had all I needed.

Things went well for a while. I bought and sold a bunch of properties. I got another rehab partner and got into another chunk of properties with him. All hardcore fixer uppers and some subdividing required of bigger lot into smaller lots (2 of these type deals). Those all blew up in my face. In fact, several of those are on their way to foreclosure potentially right now. Have been for a while. And that partner will only text me at this point. This is the maturity level of my choice in that partner. Ah well.

To make things worse, the market started turning and in a hurry. My primary strategy was fix and flip. Well I hated fix and flip. Yea, I made some money at it but it always meant dealing with a partner who knew about the “fix” end of things (I didn’t nor do I have the desire to) OR dealing with a bunch of fixer upper sub contractors myself and managing the project on my own, which I hated. So I hated fix and flip AND the market started to turn. So I couldn’t even fix and flip if I wanted to because there was no one to flip them to. No one could get financed anymore. Banks were tight and buyers were scared. I hit the wall.

Sure, I hate a bunch of rental properties, but a group of them were bleeding cash (the one’s now headed to foreclosure) and the other’s barely made enough to cover themselves after mortgage, taxes, insurance, maintenance, and management.

And that’s when it hit me. I was through. I’d built a business that I didn’t like AND it wasn’t making money anymore.

And that’s where I’ve been since. Its been probably a year or so now and I’ve been trying to figure out what to do next. I’ve looked at some other real estate angles, but I can say that after fully exploring the subject, I just don’t want to do it. I want to continue to have real estate holdings as something I do on the side, but its not my passion. It was for a while, and then I saw what that world was really like, and I didn’t like it. Even if it was making money I’d still feel unfulfilled so truth be known, it’s a blessing in disguise. And man, it’s a pretty good disguise sometimes. But honestly, it was time for me to look at myself and ask what I really feel passionate about and what I really feel like my unique contribution is. All such answers to that question have led me back to Communications.

Advertising was a stab at Communications. I knew that I wanted to create communications that impact people. Problem with advertising was that it wasn’t impacting them in any way that felt meaningful to me. Sure, there was the occasional pro-bono work that was cool, but mostly it felt hollow. Advertising was close match for me, closer that some others I’ve tried earlier on in my life, but still a no-match nonetheless.

And that is where I’ve been for the past year. I’ve known that I needed to get back to using my communications skills to somehow inspire and educate, and do so as an entrepreneur. The exact answer to the question of “what to do” has been elusive. And I’m still working on it. But I know I’m close. The fact that you are reading this now is evidence that I’m moving in the right direction.

Truth is, I’ve got limited funds available to me so there is a sense of a time element to this “figuring it out”, but, I can’t rush it. It’ll come when its ready. Until then, I keep spending every day researching and reading. I’ve looked at writing a book, becoming a speaker, creating a TV show, or a radio show, or a live blog online, and then at creating my own “info products” and marketing them online.

Its weird, each one of those searches has kind of led to the next. A name I found in one research project led me to a book or a movie or a blog which led to something else and then a phone conversation led to a recommended video online which led me into a whole different world of stuff. And though to someone on the outside of this process it might just look like I’m lost and going in circles or something, I actually find these little synchronistic connections along the way, like little pebbles, that let me know I’m headed in the right direction.

So, with that, I’m not sure exactly where my path is going but I do have some clear goals in mind about what I’d like to be doing and what my life will look and feel like when I get there. Until then, I’m just continuing to allow myself to be guided as I continue to ask for it and follow my nose where it takes, trying to enjoy the journey as I go. Hope you too are following your journey toward the life you feel you were meant to live, scary is it may be sometimes. Let me know if you have something regarding your journey you’d like to share. Love to hear from you.

Chris

What The Heck?

Monday, March 30th, 2009

I’ve been checking out a lot of other people’s books and blogs on figuring out your purpose and finding the courage to step out in that direction. There’s some good stuff out there and there’s some rehashed blah type stuff as well. I’m starting to archive some of the good stuff. In the coming months I’ll start finding a way to give you guys some of the good stuff I’ve found. One recent site I like is this guy at www.careerrenegage.com His “manifesto” is a free download and its pretty good for someone who is thinking about finding a way to break free and start following a more fulfilling career path. Like his site too.

A lot of people are really starting to take a good hard look at breaking out

Figuring it Out

Tuesday, March 24th, 2009

This is a site devoted to figuring it out. Your purpose. Why your here. What is your calling? All of these concepts are one’s I’ve wrestled with for many years. I’ve got a lot of experiences and I hope to share them with you and vise versa. If you have something to share regarding your current search for your purpose, please share them. For now I’ve gotta run. (literally, I gotta go get some exercise).

Chow